Material: Metal Brand: Beck's. What better way to escape the high-pressure world of India’s urban jungles than with a Beck’s Ice and a few good friends. In the portfolio of AB InBev’s global businesses, India remains one of the largest growth opportunities given its current size and changing demographics. Type: Ice Buckets/ Coolers. As the Indian beer market matures, the next wave of growth will be fuelled by the rapidly growing number of urban millennials. Check with the merchant for stock availability. BECKS VIER IMPORTED PILSNER LAGER PINT GLASS - Good CONDITION - great HOME BAR. Wine-Searcher's historical data and benchmark analysis provides trustworthy and valuable insights into likely market trends. Product description. True to its original recipe, Beck's beer has been brewed in the same way using four key natural ingredients for more than 140 years. Sneha Nair, BW correspondent in conversation with Kartikeya Sharma on AB InBev’s latest launch into the India Beer markets.At AB InBev, we are committed to brewing the best beers using the finest natural ingredients and strive to offer the best brand experiences to our consumers in a responsible way. Only 1 left. It is estimated that beer is the third most widely consumed drink in the world, after water and tea, but it is certainly the world's most popular alcoholic beverage. 1 German beer, Beck's is renowned for uncompromising quality by consumers in over 85 countries. Beck’s Ice, inspired by its German heritage from 1873 and made from 100% pure malt, delivers pure refreshment to our unisex consumers in a flint bottle that comes with a ring full feature.The idea behind launching Beck’s Ice is to introduce a brand with strong international credentials that resonates well with our target audience – Millennials. Beck's Ice Lime & Mint Beer, Germany

India is currently witnessing a strong trend towards premiumisation with a growth of 32%CAGR.

The mineral makeup ... Stores and prices for 'Beck's Ice Lime & Mint Beer' | …

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By the third century AD plantings had... The Romans established the country's first vineyards along the banks of the Mosel, near what is now the town on Trier. How will Beck’s Ice be different from other premium brands addressing these millennials? The 100% malt produced Beck’s Ice, ensures its smooth and crisp taste makes it easy for urban millennials to enjoy this refreshing taste and develop a liking for.India’s beer market has constantly been evolving over the years with the change in cultural attitudes and a younger more increasingly affluent population. Galvanised Metal BECKS Ice Bucket Beer Ale Lager Bottle Cooler Xmas Drinks Party. Hence, to cater to the Indian taste, we have worked together with our experts to alter the bitterness level while not compromising on the drink’s authentic taste and flavour.Beck’s Ice is here to carve a niche for itself as it defies the usual norm of beer being a male centric commodity; it aims to transform the category audience to include women as well.

Brewed with 100% pure malt for ultimate refreshment Beck’s Ice is the perfect beer for an escape with friends.

£9.99. (Especially when 19 million people of Legal Drinking Age coming to the hold every year in the country)As a responsible brewer, we are constantly evolving our beers to suit the palate of our consumers.

Beck’s Ice is designed to appeal to these next generation consumers with contemporary packaging, unisex positioning and easy-drinking liquid, perfect for both men and women. We plan to leverage the positive trend towards premiumisation coupled with product and packaging innovations, that will help us further expand our reach in major markets across the country. This is not surprising given that beer is much simpler to make than wine or distilled beverages.

As the market grows, more women under this segment are embracing and enjoying the beverage together. As the Indian market continues to mature, the next wave of growth will be fuelled by rapidly growing urban millennials as they are set to embrace the sociability of beer with more women and men enjoying the beverage together than ever before.