It is a great honour.”The road to this acclaim began back in 1993 when Prince Mishaal finished university and was considering which arm of the family business to go into. Burger King KSA also sent out a tweet in support of bin Salman, using the Arabic hashtag for pledging allegiance to the new crown prince.It was not only burger chains backing the new heir to the throne in the kingdom - tTranslation: We renew our promise of loyalty and allegiance to his highness Prince Mohammed bin Salman on his appointment as crown prince to the kingdom #SaudiIn a previous tweet, Domino’s KSA expressed gratitude to former Crown Prince bin Nayef for his services. After all, McDonald’s KSA, the Saudi Arabian franchise of the fast-food giant, is owned by Mishaal Bin Khalid al Saud, another prince and close relative to Salman. It also moved to exclusively using sustainably sourced fish in its restaurants.Its efforts to promote sport and activity have included an incentive in partnership with McDonald’s has sponsored basketball championships, soccer tournaments and marathons. Even the man bin Salman replaced, Mohammed bin Nayef, was seen kissing the hand of his younger cousin.But ads and social media posts voicing support for bin Salman by food chains were described as “bizarre” and met with ridicule by social media users around the world.Photos of a full-page ad in a Saudi newspaper by McDonald’s lauding bin Salman and his father were shared on the internet.“We renew our loyalty and obedience to the Custodian of the Two Holy Mosques, King Salman bin Abdul Aziz al Saud,” the McDonald’s ad reads. Prince Mishaal says the company identified the service as a growth driver very early on and has invested heavily in equipment and technology to facilitate delivery.It has also sought to extend opening hours as late as possible, so it can offer customers greater flexibility and convenience.McDonald’s is modernising its restaurants through the Experience of the Future platform, which incorporates ‘guest experience leaders’ (to welcome customers and provide table service), self-order kiosks with wi-fi and phone chargers, various payment modes, and energy sustainability features such as smart hand washers, energy-saving lighting, and biodegradable cutlery.Prince Mishaal describes the platform as “a blueprint to help us get organised, stay aligned and move ahead in the right direction”.The Saudi Arabian outlets have been so successful at implementing these new measures that McDonald’s Saudi Arabia was invited to present on the topic at McDonald’s worldwide convention.“We were the only nation to present a case study,” Prince Mishaal notes.“There were more than 15,000 people from the McDonald’s system from all over the world, including the CEO, senior management and franchisees from all 118 international markets.”“That was a very proud achievement and showcases our commitment to lead.”Under Prince Mishaal’s watch, McDonald’s Saudi Arabia has been meticulous in maintaining high standards.“We are committed to running one of the best McDonald’s operations in the world. McDonald’s Saudi Arabia Our Story.
And then there’s Saudi Arabia, where McDonald’s and Domino’s just pledged their allegiance to the country’s new crown prince, Mohammed bin Salman.Earlier this week, Saudi King Salman bin Abdulaziz al-Saud Salman’s appointment has been received with mixed reactions: While many within Saudi Arabia are excited about the change that the 31-year-old prince might bring, administrators stateside have been more hesitant because of what they see as Early Wednesday morning, an unlikely player weighed in. Saudi citizens flocked to Mecca on Wednesday to congratulate and pledge loyalty to King Salman and his 31-year-old son and new heir. After all, McDonald’s KSA, the Saudi Arabian franchise of the fast-food giant, is owned by Mishaal Bin Khalid al Saud, another prince and close relative to Salman. Khalid bin Abdulaziz Al Saud (în arabă خالد بن عبد العزيز آل سعود, transliterat: Khālid ibn ‘Abd al ‘Azīz Āl Su‘ūd ; n. 1913, Riad, Arabia Saudită – d. 13 iunie 1982, Riad, Arabia Saudită) a fost rege al Arabiei Saudite în perioada 1975-1982. A Better Day’, which revised the menu to improve its healthiness, introducing a new frying oil with 80% less saturated fat and mayonnaise with half the previous calorie count. Back then, it was basically unheard of to find a Saudi working in a QSR.”The restaurant chain now has 1,400 Saudi citizens working for it, a number that represents 28% of its total staff.This is a high percentage in the QSR sector, though Prince Mishaal says they will continue working on this.“We still have a long way to go. Those two are my all-time favourites.”He will try a different menu item at least once a week, though he insists this is purely for research purposes.“We have a great work environment and a very friendly culture,” he concludes.No comment(s) has been added, be the first to have your say.The CEO Magazine is more than a business title; it’s a source of information, inspiration and motivation for the world’s most successful leaders, executives, investors and entrepreneurs. Our ambitions are still far from achieved, but we have no doubt that as a brand we will continue to lead in this strategic initiative. Al Tazaj, a Jeddah-based fast food chain, tweeted a photo of bin Salman overlooking his father and grandfather, the founder of the kingdom, Abdul Aziz al Saud.Translation: We pledge allegiance to his royal highness Mohammed bin Salman on the book of god and the sunna of his prophet to be obedient But amid domestic and regional uncertainty, such posts were the subject of mockery.“First they cannot make a decent veggieburger and now thisOthers asked for free food in celebration of the “joyous occasion”.“Trump would looooove such ads,” one twitter user commented on a post showing a McDonald’s ad. The Saudi McDonald’s franchise is owned by Prince Mishaal Bin Khalid al Saud, a second cousin of bin Salman. Can we remake it to be more inclusive of all Americans? In the region, all McDonald’s business decisions are locally made, and revenues are reinvested in the local economy. Burger King KSA also sent out a tweet in support of bin Salman, using the Arabic hashtag for pledging allegiance to the new crown prince. Mishaal bin Saud is son-in-law of late Sultan bin Abdulaziz.