While Berlin has even been dubbed the vegan capital of the world, Hamburg should not be overlooked either.. In 2016, Germany launched more vegan food products than any other country, according to research agency Mintel, and vegan products as a whole have been soaring over the past few years. And vegan food brands were relatively unheard of? But have the ones who have already tried to penetrate this market managed to develop a loyal and dedicated audience yet? Health food stores carrying a large variety of vegan products. Oatly came third (61%) followed by Simply V (54%). Find out everything you need to know about brand tracking here. As you can see, Alpro is the only brand that comes away with a consistent score for brand awareness and brand consideration. Berlin and Hamburg . Brands should also bear in mind that the percentages shown in the chart above for brand consideration are based off the number of respondents who indicated awareness of the brand. At most fests and markets, they are also served in sit-down restaurants. However, with most of the others, there is around a 30% difference between their brand consideration and awareness scores. Best Vegan Friendly Restaurants in Cologne: See Tripadvisor traveler reviews of Vegan Restaurants in Cologne. Restaurant, Vegan, German, $$$ Courtesy of SIGGIS. Find out which vegan food brands are the most popular here. A fresh look at brand tracking fundamentals for high-growth businesses. 4.7 out of 5 stars 5,645. Here are some local favourites for animal-free dining. This particular Bavarian favorite is a spreadable mix of soft cheeses, butter, and spices and is topped with onions and fresh herb. This raw vegan website offers large variety of purely raw vegan food. With a focus on environmental sustainability, this relaxed dining spot brings Nepalese ‘momo’ dumplings to the German capital. Amsterdam is … But with a few adjustments, vegans may still enjoy excellent German bread and vegetable-based spreads like Brotaufstrich mit Tomaten. Both cities have secured joint-fifth place, sharing the spot with Amsterdam.. Upgrade your brand tracker to unlock even more sustainability insights. As we saw from the results, Alpro is leading the way in terms of brand awareness. The Alsatian form of pizza is impressively served on a giant wooden paddle - but have no fear. As far as vegan German food goes, this dish is a winner! SIGGIS. While the omnipresent Döner on a spit catches most of the attention, Turkish restaurants are actually a haven for vegetarians and vegans. We thought we would then look into our participants’ locations to see if they had any influence over the results. Rote Grütze (red fruit jelly) – This time we head to north Germany for a simple dessert that's perfect … This is where things change a bit. Known as Pilzen or Champignon (as well as "Porcini" for Steinpilz and Chantrelles for Pfefferlinge), these sauces are usually even vegan-friendly...unless it is Rahmschwammerl which is creamed mushrooms with loads of butter and cream as well as a hefty dumpling or two. This is where things change a bit. Where to Find the Best Brunch in Washington, D.C. Long Island's 14 Best Restaurants With Vegetarian Fare, The 12 Best Restaurants in Brisbane, Australia, Vegetarian in Mexico: here's what to eat and some useful phrases. It's not uncommon to find some carefully rolled ham slipped into your green leaf salad, but that does not mean that a delicious vegetarian salad is off-limits in Germany. We asked the general population whether they were aware of some of the biggest vegan food brands. Beef is out and beans are in! Vegan pretzels can also be found at multiple chains. Denns. Platters of sausage, crispy pork knuckle, and whole roasted suckling pig at Christmas. Possibly the most creative brand for vegetarian food in Germany, Berlin-based Veganz has a wide range of vegan products from full-on meals like frozen pizzas to snacks and ingredients (like a rather curious looking vegan salmon). FREE Shipping on orders over $25 shipped by Amazon . For any vegetarian who feels like vegetables are treated as a side dish, Spargelzeit is magic time for you. However, when we did split things up and took a look at Berlin, Hamburg, and Munich⁠—Germany’s three biggest cities⁠—we saw that there was not much difference in each brands’ awareness and consideration results. Features a variety of cold and hot dishes, from salads and antipasti to soups, currys, pasta, vegan cakes and pastries. There are loads of tasty options on the menu, including tofu, lentils, falafel, cauliflower, and potatoes to choose from. Hungarian Langos -- fried flatbread made of flour, yeast, salt, and water -- can be a surprise veggie option at festivals. It is usually paired with Laugengebäck (baked goods with a crusty exterior) like pretzels. On the face of it, it does look like vegan brands have it very easy. Vedang plant burger - Mall of Berlin. 33% knew Simply V and 27% were aware of Veganz. Germany's many grocery stores are an excellent resource for vegans and vegetarians. $8.15 $ 8. We provided them with a list of vegan food brands and these were the results. Besides delicious pastries, they usually sell sandwiches and salads that are vegetarian and vegan-friendly. Berlin was even named The New Vegetarian Capital of the world by Saveur in 2015. See how your brand is performing in key audiences, markets, and metrics. Famous German pickled cabbage is a great option for vegetarians. Things didn’t change when we compared them to other cities and rural locations either. Look for Knödel, Klöße or the aforementioned Semmelknödel. Germans have a way with potatoes and the way they craft this shredded version into fluffy interior/crunchy exterior patties is a thing of beauty. Potato and bread dumplings come with many different names and formations but are a great dish for vegetarians to enjoy German cuisine. Specialising in organic vegetarian and vegan dumplings, Momos is among Berlin’s best cheap eats. The Sustainability Perception Index is the world’s largest study on sustainable insights and brands. I’m a huge vegan ice cream snob. The Belgian brand is miles ahead of local German brands, unusual as Germans tend to stick to home products. In addition to the food being pretty healthy – lots of veggies, grains, and legumes – it’s also very tasty. Remember when vegans were considered a minority group? The bottom three brands were Made with Luve (12%), Oatly (9%), and Naturli (8%). Hamburg’s best vegan-friendly salad delivery company. Usually, it’s too gritty and not nearly creamy enough, or the flavours are just not exciting. The people of the UK have so embraced veganism that UK cities dominate the European top 10, with six cities taking the prime spots. It is on every German menu and palate and the country even has to import the stuff from Spain as they can't keep up with the demand of almost 70,000 tons consumed per year. A staple of festivals and restaurants alike, this is the vegetarian go-to at one of the meatiest of all Fests, Oktoberfest.​. And for vegans, some restaurants specialize in vegan versions without the eggs and cheese and with the tastily fried onions. In fact, the stereotype of the sausage-loving Germany might be about to be turned right on its head. Alternative sites include VegGuide. Farmers pride themselves on making the tastiest varieties and indeed they seem to have succeeded. All rights reserved. Don't forget to try ​Frankfurter Grüne Sosse (green sauce) and Bärlauch (wild chives) in spring, Rote Grütze (berry compote) in summer, and Pfifferlinge (Chanterelles mushrooms) in early fall. Here are the best vegetarian dishes in Germany. Bread and cheese may sound like a disappointing substitute for non-meat eaters, but it isn't if it's regional favorites like good German bread and cheese such as Obatzter/Obatzda. When you think of German food, you probably think of heavy, meaty dishes. Vegans can also safely eat this dish (with preferred toppings) as the crust is a simple mix of flour, water, and olive oil. You can order pre-designed salads or build your own. Therefore, it is worth it for them to closely monitor Alpro's brand campaigns and the impact they have in order to find areas which can be replicated to gain more success. It is a favorite of biergartens and also fit for a light dinner at home in the tradition of abendbrot. I'm gonna show you where I get my products from and what I like to buy as a vegan living in Germany. It can be extremely hard to find a delicious plant-based milk, however, Silk is one of the leading … It is common to find Bio (organic) goods and even full grocery stores. The king of vegetables, white asparagus, is treated with utter reverence from March until mid-June every year. Essentially a German form of macaroni and cheese, Spätzle is so much more. 406 Reviews. The staff is super nice, and while they don’t have a HUGE menu like Sfizy (below), everything they have is great and cooked in a wood-fired oven. Change from 2019: -1 in this list. In a vegan currywurst, the sausage is made from a seasoned seitan (vital wheat gluten) blend. So, they can take advantage of a potentially very wide target audience! Turkish & other Ethnic Food. Here are the crucial terms you need to know for dining out as a vegetarian, how to cook for yourself, and some staple German foods that are vegetarian and vegan-friendly. Various trademarks held by their owners. They share the sites they visited, the places they stayed at, vegan shops they found, and the sites and activities they enjoyed during their time in Germany. On the other hand, Kartoffelsalat is usually much different than Americans are used to and another dish that Speck always seems to find its way into. Luckily, vegan German food is easy to find and make. German launches have bucked the global trend – with vegan claims appearing almost twice as frequently as vegetarian ones: 14 percent … Alpro came top as 74% of respondents had heard of it. VEVAY is a vegetarian restaurant serving some of the best vegan food in Frankfurt. We wanted to know if the love of vegan food brands is a city thing considering Berlin is often labelled the “vegan capital of the world”. Mainstream chains - even discounters - have at least a small alternative foods/vegetarian section. To do that, we surveyed 1,000 Germans during June 2019 to see which vegan food brands they were aware of and which ones they would consider using. If you are looking for plant-based restaurants and cafés, simply check out our map or read the individual reviews on our blog. +49 … Next, we took a look at how many of those participants would consider using the brands. To make this pretzel, for instance, you need only three ingredients: 1 can Immaculate Baking Company Pretzel Dough or any premade vegan pizza dough ; 1 cup shredded vegan cheddar cheese; 1/2 cup sliced jalapeños, optional; Watch the video below for baking instructions. The German Federal Statistical Office published the data last week and highlighted animal welfare, hygiene, and working conditions for employees as key motivators for shifting consumer habits. Some even go the extra mile and provide completely vegan menus. Complicating things further, speck (bacon) can find its way into any dish and butter and cream are used lavishly in sauces and dressings. Germany’s native veggies are root vegetables such as beets and carrots and fruits such as apples, pears and cherries. And this is just one of the seasonal obsessions. How can a humble potato pancake taste this good? Vegans should note that they may be made with egg and milk, but there are vegan-friendly varieties. In fact, most of the Asian and Mediterranean inspired menu consists of vegan dishes. Even though that wasn’t too long ago, things have definitely changed, and veganism is benefiting from a boom in popularity. The Best Ranking Vegan Food Brands for Brand Consideration in Germany Alpro takes the top spot once more - but its competitors are catching up Next, we took a look at how many of those participants would consider using the brands. 62% of those 27% would consider purchasing the brand. This is amazing news for vegan brands as it shows that Germany could be a great market for them to enter. In 2015, Obatzter was even granted PGI  (protected geographical indication) certification like Cologne's Kölsch Beer. Map brand perception globally and increase your brand’s awareness. Almost half of the respondents said they would consider Made with Luve (51%) and Naturli (50%). Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Considering the Alpro has approximately three times more brand awareness than Veganz, the closer brand consideration scores don't mean much when translated to sales. Use Happy Cow to find the perfect meat-free restaurant in Germany. You might not consider Turkish food a traditional meal for Germany, but the considerable Turkish population has left a deep impact on the country and cuisine. It is a fairly light dish with crispy, cracker-like crust and topped with crème fraîche, sliced onions, marjoram, and Speck (bits of bacon). Amsterdam, the Netherlands: 38 Vegan Restaurants. 15 ($0.34/Ounce) $7.74 with Subscribe & Save discount. Vegan food sales in Germany increased by 37 percent during the first quarter of 2020. Veganized traditional Bavarian fare, pub food, and even vegan pretzels and beer! Mann likes to stop by “for a quick bite” … The other brands should take note and see where they can incorporate some of their main competitor's tactics into their own brand awareness campaigns. Common health food store around the country. To amp up the deliciousness, order Käsespätzle (cheese spätzle) which comes with gooey Emmenthal cheese and sweet and crispy fried onions. It’s still fair to say that Simply V and Veganz are doing a lot better than the other brands when it comes to brand awareness, though. Discover the winning brands and insights into what consumers want from companies today. There is one aspect that these brands do need to be aware of still⁠—competition from each other! Side dishes of Kohl (cabbage, often in the form of Sauerkraut) and Kartoffeln (potatoes) aren't your only options. One other curious thing to note was that there was again no change in the results when we looked closer at participants’ ages and gender. The medi… Vegan buffet restaurant, one of several outlets. And even at the most traditional restaurants, there are options suitable for the veggie eaters among us. Vegan Popularity Score: 98 The United Kingdom is the proud home of as many as 3.5 million new vegans, according to a survey carried out by comparethemarket.com. For companies who want to monitor evolving consumer insights. Follow your fellow vegan travelers as they explore Germany compassionately, meet local vegans and other vegan travelers, and share the amazing vegan food they find during their travels! Buffet is priced by the size of each plate, small or large. Or just order a Weizen – best vegan food in Bavaria! Clearly, this option still doesn't work for vegans. Vegetarians can just leave off the speck or order one of the other million variations. The 10 Best Foods to Try in the Country of Georgia, The Top 20 Vegetarian and Vegan Restaurants in Texas, The 5 Best Foods to Try in Nuremberg, Germany, The 12 Best Restaurants in Birmingham, Alabama. Leipziger Platz 12, Berlin, Germany. To find a local store, Veganz is a reliable option with store locator and online products. Veganized traditional Bavarian fare, pub food, and even vegan pretzels and beer! Oatly, Naturli, and the others - it's time to promote yourself more. We're here to help brands make better marketing decisions by delivering world-class, scalable insights. Build your dream target audience segments with our Audience Segment Builder. The country is actually the global leader when it comes to vegan product development! Best Vegan Friendly Restaurants in Dusseldorf: See Tripadvisor traveler reviews of Vegan Restaurants in Dusseldorf. Erin Porter is a freelance writer who has been covering Germany since she moved to Berlin in 2007. While its listings don't offer every vegetarian restaurant (such as veggie meals in mainstream restaurants), their user reviews provide an excellent view of available options. See how others are building their brands, and get the details you need to follow in their footsteps. For example, Gurkensalat takes advantage of fine German cucumbers, usually lightly dressed with vinegar. For example, 27% of respondents are aware of Veganz. Edeka. Veganz was next with 62% of respondents saying they would also consider using the brand. But that's not all German cuisine offers. It is not only tasty, … Join in the veggie-loving orgy by learning how to pick out the best Spargel, cooking some yourself with our favorite recipes and even attending Spargel festivals. Twenty thousand tonnes of plant-based meat products were sold in the first quarter of 2020. La Stella Nera (Leykestraße 18, Neukölln) – My new favorite pizza place, and owned by a collective. Impressively, four German cities made it into the top 15, and while Leipzig and Cologne perform respectably (7th and 10th place, respectively), the best cities in Germany for vegans are Berlin and Hamburg. You might not consider Turkish food a traditional meal … Sauerkraut. Germany's beloved Bäckerei (bakeries) are also an excellent source of a meal. Learn how we create a smooth mobile user experience for survey respondents that ensures valid and reliable results. For companies who want to understand general brand performance. Just use the terms above to find out if the version on the menu is good enough to eat.​. Our algorithm detects which respondents are providing high-quality answers to our surveys. global leader when it comes to vegan product development. Plant milks available for coffee and tea. While you may have trouble finding options in small country villages, cities like Berlin and Hamburg are full of vegetarian and vegan options. Get it as soon as Mon, Mar 8. They also may come with a very meaty sauce, but one of Germans other favorite things offer an ideal alternative - mushrooms. Well worth a stop on a sunny afternoon. They are open to many different demographics. Remember, regardless of what type of brand you have or what your market is, having the right brand awareness strategy put in place is going to be what makes or breaks you as you try to grow. If you are a brand marketer for one of these brands or another, then give Latana a call and we can help you get all the insights you need to take out the competition! A well-rounded vegan diet – like any well-rounded diet – would best center around fruits, vegetables, whole grains, legumes, nuts, and seeds, treating meat substitutes as a sometimes food. Now that people are becoming more eco-minded and trying to lead sustainable lives, quite a substantial chunk of the general public are eschewing meats and dairy in favor of plant-based foods. Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries. Silk. It sounds mundane, but you have not tasted a pear until you tasted a German one! Learn how you can use Latana to improve your brand marketing and grow faster. You can easily find international and German vegetarian food in the ever-growing plant-based food scene in Germany. Obviously you will have an easier time finding vegetarian or vegan restaurants in big German cities like Berlin, Nuernberg or Hamburg than in the smaller cities. Top them off with one of the many vegan dressings, and come coconut balls and it’s the perfect lazy dinner or lunch. Get the latest information and insights into the world of brand, Access up-to-date research and reports on the hottest areas of brand, Hear from the companies that use Latana Brand Tracking to grow legendary brands, Receive more technical, in-depth descriptions of how advanced brand tracking works, Get access to the assets that will help you beat the competition, Insights into brand performance using Latana's brand tracking data. German cities are gaining a reputation as some of the top-rated destinations for vegan travel. Bayesian machine learning to provide more reliable results than quota sampling. The total number of global vegan food launches has more than doubled in the past five years, growing by 175 percent from July 2013 to June 2018, with five percent of all food and drink products released in this time being vegan, and 11 percent vegetarian. BetterBody Foods Organic Quinoa, Vegan, Complete plant protein, gluten free low, glycemic rice replacement, 24 ounce. We ate: Salted peanut vegan ice cream. The vegan flavours at Die Eisbande are creamy and delicious — just as good as dairy ice cream (but better because no animal!). VeganBerlin is the guide to vegan food and lifestyle in Berlin. A Swabian specialty that is loved throughout the land, these egg noodles are the perfect belly-filling meal. Bio Company. In the brand awareness results, Simply V and Veganz come in second and third respectively. In this vegan guide to Hamburg, I'll share with you some of the best vegan eats in this vibrant, eco-minded city. Once again, Alpro was top as 75% of respondents said they’d consider it. Of course, meat alternatives like vegan bratwurst or beer sausages are largely made up of protein. That shouldn’t be such a huge obstacle to overcome if the other brands know exactly what they need to do to outperform their closest competitors. Best vegan finds in Germany. Vegan snacks, sweets, plat-based milks and cheese, meat substitutes and best stores to find vegan products. Bartelsstraße 7, 20357 Hamburg, Germany. I sampled the vegan currywurst from Curry at the Wall, an iconic fast food stall adjacent to Checkpoint Charlie. © 2021 Latana Brand Tracking — a Dalia Research GmbH Company. Note that trusty vegetarian ethnic options like Italian, Thai, Mexican, and Indian are also largely available, especially in bigger cities. Apr 24, 2018 - Vegan Munich Guide - The yummiest vegan food in Munich Germany. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding. Today's video is a requested food haul! Fill the form to get your FREE copy of the Ultimate Guide to Brand Tracking. Alpro are obviously doing something right in regards to brand marketing in Germany. This isn’t surprising in countries such as the United States, but what about in the land of the Wurst, Germany? This was something that got us curious, so we decided to investigate further. Vegan food brands are taking over the world but have the most power in Germany. Jan 3, 2018 - Vegan Munich Guide - The yummiest vegan food in Munich Germany. Vegan and vegetarian food is easy to find in the German capital, with most restaurants and cafes taking care to provide a range of choices to those who live a vegan lifestyle. Veganleben is another option. Plus, the restaurant itself is quite stunning. For companies who want to measure campaign effect on brand health. Vegan Italian Food & Vegan Pizza in Berlin. Also known as Kartoffelpfannkuchen (literally potato pancakes) or Reibekuchen in the Rheinland (Cologne area), this salty veggie dish is usually topped with Apfelmus (applesauce), but may also come with savory toppings like Leberwurst, Lachs (smoked salmon) and Frischkäse (sour cream). There are an estimated six million vegetarians in Germany and they've gotta eat too. However, they are still quite some distance from Alpro’s top score of 74%. Vegan.