But the fact is that an industry study requires 5-10x more time and effort than a traditional blog post. How to Do Keyword Research: Go Beyond Search Volume (Part 1/3) 13:09. And depending on your site, you may find issues with duplicate content, page loading speed, robots.txt configuration, and more. This is a SUPER detailed SEO tutorial for 2021. Specifically, I recommend using body font that’s AT LEAST 15px. And because my post was a GREAT fit for that keyword’s Search Intent, it quickly cracked Google’s first page. Die Möglichkeiten zur Optimierung waren zu Beginn noch relativ primitiv. But it usually tends to generate the same keywords that your competitors already know about (and rank for). Broken Link Building is one of my go-to link building strategies. It can be worth it. A hook that bloggers and journalists can link to. In terms of social shares and comments, this post did OK. To use this approach, you first need to find a page that you want to get a link from. In diesem Tutorial wird jedoch Von Optimierung aus Sicht der Suchmaschinen die Rede sein und nicht von Manipulation. And instead of shoving a link in their face, you ask them if they’d like to see it. And if you want a lower-effort way to get the same effect, try publishing stats posts. How to Do Keyword Research and Topic Analysis. Suchmaschinenoptimierung SEO – DIESER Fehler wird von jedem gemacht! Recommended reading: Image SEO: 12 Actionable Tips (for More Organic Traffic) 6. Today, I take all of the guesswork out of the equation. And, hopefully, a few people have shared it around. Crawl Anatomy and Technical SEO Reports (Ahrefs' Site Audit Tutorial) 6:21. Which tells Google that my page is about that specific keyword. And you’ll quickly get an idea of what “high” and “low” is for your industry. (And Why You Need It), Google, Startleitfaden zur Suchmaschinenoptimierung (SEO). In my case, all of my pages are listed as “Mobile-friendly”. Maybe not tomorrow. This step is also where you write titles and descriptions that make people want to click on your result… even when you don’t rank #1. But instead of publishing guest posts, you appear on podcasts in your niche. Plus, even if Google doesn’t use the terms in your URL to figure out your page’s topic, according to this industry study from last year, keyword-rich URLs can help your organic click-through-rate. When you do, your organic reach will be MUCH higher. Your first step is to come up with LOTS of keyword ideas. But I only use my target keyword 10 times on that page. All you need to do is fill in the blanks. Specifically, you want to identify issues, fix problems, and optimize your site’s architecture for SEO. For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back. To use it, head over to the site’s homepage and choose a category that describes your niche. This tool scrapes Google’s top 30 results to uncover terms that show up most often in top-ranking content. Of course, you don’t need to go through your list manually like this. I’m MUCH more careful about who I send to and how I send it. Content that’s specifically designed to rank in Google. First, find someone that’s legit interested in your content’s topic. (Especially considering that the same keyword is in my page’s URL and title tag.). Back in the day, people would literally measure their keyword density: the percentage of text on a page that was dedicated to a single keyword. By doing so... Optimize your Robots.txt. this post optimized around “link building services”, this page on my site that’s optimized for “SEO best practices”. They wanted a complete guide. That’s because your URL is now ABOVE your title tag in the search results. You can easily see if your title stands out using CoSchedule’s free headline analyzer tool. Buzzsumo also has a solid “Question Analyzer” that specializes in finding common questions that people ask online. In other words, you want it so all of your pages are about 3 clicks away from your homepage. But there ARE tactics that you can use to quickly choose the best keywords for you. Then, in the next step I’ll show you how to choose the best keywords from your list of ideas. In case you want to learn SEO basics in a more interactive and practical manner, then SEO video tutorials are the best fit for you. All you need to do is enter a broad topic (like “keto” or “link building”). For example, let’s take a look at this post from my site: “Local SEO: The Definitive Guide”. Now. A while back I wanted to promote one of our industry studies. Do you want to start getting links to your site using Broken Link Building? To find questions, you can manually scan sites like Reddit. Creating content that matches Search Intent is one thing. And to do that, you want to go after keywords that get a decent amount of searches every month. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. They only provide basic information (like the type of error). This is a simple little SEO tip that I’ve found makes a difference. Medium.com is my model for large, readable font. Which is why I included lots of older resources from the Backlinko blog in that guide. Technical Seo. So the first thing I did was search for that keyword in Google… and analyze the first page results. But that doesn’t mean that you should forget about using your target keyword on your page. Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too! Accept. (Why? Dann lass dich von coolen Blogs und Beiträgen, inspirieren. And if that happens often enough, Google will downrank you for that keyword. And in this first step I’m going to show you how to create a list of awesome keywords for your business. For example, this guide to writing a press release is one of our most important pages. This tutorial goes through a full SEO audit using Ahrefs’ Site Audit tool. And used more real-life examples than most of the other sites that were on page 1. In this new tutorial you’ll learn, step-by-step, how to: Find untapped keywords; Optimize your content for Google; Promote your content; Get other sites to link to you; Let’s dive right in. In my experience, pages with lots of external links on them (like a resource page or list of “best posts”) work best. And if your URL contains the keyword that person just searched for they’re going to say: “Nice! In this new tutorial you’ll learn, step-by-step, how to: Publish Content That Google Searchers Want. (I’m not judging. Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. After you complete the audit, you will likely need a developer to fully implement your recommendations. When I first got started with email outreach I’d blast out lots of messages like there was no tomorrow. Now that your content has a bit of social proof, it’s time for the real work to begin: link building. And they’re going to click. Let me know by leaving a comment below right now. If you want to go more advanced with your content optimization, you can use something like Clearscope. Now that you’ve fixed your site’s technical SEO problems, it’s time to go on offense. If you want people to SEE your social posts, you need to get around social media algorithms’ biases against links. But if you’re in charge of an ecommerce site (or any site with 10k+ pages), architecture is SUPER important. And take a look at the little tags that Google suggests. So without further ado, let’s jump right into this step. Today? It’s widely believed in the SEO industry that user signals influence rankings. Font size is an underrated part of what makes up “great content”. Unfortunately, most people just spam links on Twitter… and wonder why no one clicks over. And BuzzSumo will show you folks that tend to write about that same topic on their blog. The Ultimate Technical SEO Course. This is similar to a large-scale guest posting campaign. For example, in the marketing space, a “high” CPC is around 5 bucks. Note: If you have already bought (or going to buy) my "SEO 2017: Complete SEO Course for WordPress Websites", then you don't need to take this course.That 8 hours course covers everything, including this course. For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+. The example website is a … Given below are a few examples of how to master SEO: How this SEO Tutorial will benefit you Because we sent SUPER targeted outreach emails, this little link building campaign worked super well: One of the biggest lessons I’ve learned about link building over the last few years is this: In other words: when you have a specific statistic on your site, you have a “hook”. Which is why it’s super important to hook people the SECOND that they land on your website from Google. When someone clicks on your site in the search results, then clicks back to Google, that’s a signal to Google that your page is a BAD fit for that result. I used to do the same exact thing.). Letztendlich wird Ihre Webseite dadurch für Nutzer auffindbar. You can also try Answer The Public, which does basically the same thing. Technical SEO is all about how you make sure your website is properly compatible with search engines guidelines. Instead, put your intro front-and-center, like this. In other words, you don’t want to greet people with a giant stock photo that takes up the entire above the fold area of your page. And in this step you’re going to learn exactly how to optimize your content in 2021. 14. And move onto the next step. Which is exactly how you want your site’s structure to be. And my own SEO experiments have backed this up: adding your keyword to your page’s URL does help with rankings. This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). That way, Google and other search engines can see that my page covers my topic in-depth. SEO Video Tutorials. For example, I created this post optimized around “link building services” because it has a super high CPC. This is how most people use The Google Keyword Planner for SEO keyword research. If you’re in a blog-post rut, video tutorials are a great way to provide value for your audience and spice up your content. The content is big enough for the vast majority of people to read comfortably. And in this section you’re going to learn how to get eyeballs on your content. Make your website more mobile-friendly. As you can probably guess, the keyword that I’m trying to rank for with that post is “Local SEO”. For example, take this page on my site that’s optimized for “SEO best practices”. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. When you do, use Hunter.io or another email-finder tool to find the best person to contact on that site. Pinpoint the specific content issues that make it difficult for Google and other search engines to crawl your website. Your site’s architecture is important no matter what type of site you run. Technical SEO is critical for your site’s success. This page has what I’m looking for”. Specifically, I’ve started to use an approach called “Permission-Based Outreach”. But these folks weren’t ready to buy anything. That way, I give social media algos some native content. So I recommend looking at the search volume numbers for your list of keywords. SEO’s work is to bring a … Then, choose a keyword that has the best combination of: For example, with this list of potential keywords, the keyword “link building” has a high CPC and search volume… but it’s way too competitive. As much traffic comes that much chances to increase brand awareness as well as business. For example, one of the goals with my guide to learning SEO was to promote some of my older posts. Technical SEO Tutorial: 5 Simple SEO Tips for Higher Rankings. So, I hope you got a lot of value out of my new SEO tutorial. And I specifically target keywords with high CPCs. The 5th step in this SEO tutorial is to keyword-optimize your content. SEO Audit: How to Fix Your Website’s Technical SEO Issues (Tutorial) - YouTube. Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Ahrefs. SEO blog Our SEO experts share the insights that make your rankings go through the roof! And if you want a few of these handy outlines, I recommend checking out my guide to writing blog posts. And you can still get the benefits of written blog posts (keywords etc.) If your post is a good fit, you’ll find that many of the people that you email will be happy to share it with their audience. Note: this isn’t somebody that mentioned your topic once in a blog post 18 years ago. In other words, they publish a piece of content… and hope that people share it. And, more importantly, significant amounts of traffic. You can easily find dozens of trending topics and keywords with a free tool called Exploding Topics. …and you’ll get a score along with a list of detailed recommendations. Which helped that Tweet get literally 5x more clicks than my average tweets. If you’re new to SEO, or just want to get an edge on your first page competition, I recommend focusing on trending topics and keywords. If you see any pages listed under “Errors”, I recommend getting that fixed ASAP. Specifically, head over to the “Coverage” report. And in the fitness space, 5 dollar CPCs are insanely high. If that topic seems like something that you’d want to write about, add it to your list of keywords. So at this point you’ve promoted your content. Speed up your website so you can get a ranking boost! – Werbung – Amazon Affiliate Links – Suchmaschinen-Optimierung: Über 1.000 Seiten Praxiswissen und Profitipps zu Google & Co. »Das SEO … While you’re here, you might also want to look at the “Sitemap” report. You can easily find related keywords using Google Images. Then, keyword optimize it right before you publish it. Do your best to optimize things like your title and image tags—but keep in mind that user experience is also important. What’s “high’ or “low” depends a lot on your niche. Finally, hit up the “Mobile Usability” report. That way, you can focus 100% on content… without having to worry about keywords, H2 tags, alt text and other on-page SEO stuff. And now it’s time to learn exactly how to do that. That’s exactly what I’m going to cover in-depth right now. You can easily find these folks using an underrated feature inside of BuzzSumo called “Influencers”. Which is why that post continues to build links… years after it first went live. Your first step is to figure out the keyword difficulty of each term on your list. This is a complete technical SEO course for WordPress. And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool. Kurz gesagt ist die technische SEO die Voraussetzung dafür, dass OnPage– und Offpage-Optimierung überhaupt Erfolg haben können. But it’s kind of hard to pull out the best questions that people are asking. Part of this was the algorithm. SEO Audit: How to Fix Your Website’s Technical SEO Issues (Tutorial) In this tutorial, we are going to show you how to do a basic SEO audit step-by-step. For example, I recently wanted to rank for the keyword “local SEO”. Why is technical SEO important? Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and how to apply what you have learned in this detailed article. It still matters. You can easily find the practical lessons about all the above-mentioned steps in SEO tutorial video. Here, you’ll find everything you need to know about SEO. And offer up your content as a potential replacement. SEO ist deine Leidenschaft? This is a SUPER detailed SEO tutorial for 2021. The key is to add internal links where they make sense to your high-priority pages. really…Technical SEO relates to all the SEO activities excluding content optimization and link building Just like with CPCs, “low” and “high” monthly search volumes are relative to your niche. For example, take this video on how to track your marketing campaigns: Videos are highly shareable and linkable content, which makes them beneficial for traffic and SEO. A little. All you need to do is write your keyword somewhere in the first 100 words of your page. But in the personal finance space, 5 dollars per click is NOTHING. In the last and fifth section, I will give a downloadable technical SEO checklist so you don't miss a thing. That’s why I recommend trying a few tools that specialize in bubbling up burning questions that people have. And you can check your content against that list to make sure you’re using those same terms in your article. Whether you’re looking for tips and tricks for beginners, the most complete SEO guides, or a deep-dive into technical SEO. For example, for my guide to email marketing, my URL is /email-marketing-guide. Once those issues are fixed, it’s time to head over to the Google Search Console…. Instead, I’d target keywords that got lots and lots of searches. But in my experience, you’re better off focusing on creating an awesome piece of content FIRST. Now that I knew my keyword’s Search Intent, it was time to create a piece of content that was 100% aligned with that intent.